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The Investor Behavior Penalty: Why We Sabotage Our Own Portfolio Gains

Writer's picture: Anand ManikiamAnand Manikiam

Let's face it, investing can be thrilling. Stocks soar, and we feel like geniuses. But then, the market dips, and panic sets in. We've all been there. This emotional rollercoaster is what financial advisors call the investor behavior penalty. It's the difference between how the market performs and how the average investor performs, and it often leads to missed opportunities and lower returns.


Hence over the long run over 90% of of even longish term investors who have an outlook of 5-7 years or longer still manage to underperform the Nifty 50 or Nifty 500 index. And this underperformance can be to the tune that you make on average 1-2 percentage lower returns than risk free returns from an Fixed Deposit.


Here's why retail investors, like you and me, might fall victim to this penalty:

  • Buying High, Selling Low: We get caught up in the hype. When everyone's talking about a hot stock, we jump in, often at its peak. Then, when the inevitable downturn hits, we panic and sell at a loss. This is the opposite of the "buy low, sell high" strategy that's key to long-term success. This happens every time there is a crash of a few percentage points or the market remains sideways for a long duration.

  • Emotional Investing: Fear and greed are powerful emotions, and they can cloud our judgment. When the market dips, we fear losing everything and sell our investments prematurely. Conversely, during bull markets, we might chase risky ventures hoping for a quick buck. Investing too much in momentum or small cap stocks is a joy ride to the upside but it is terrifying when corrections occur. Lot of folks tout momentum investing as a fix for portfolio fluctuations however this requires real discipline.

  • Lack of Diversification: Putting all your eggs in one basket is a recipe for disaster. Yet, many investors focus on a single hot sector or company, neglecting the importance of spreading their risk across different asset classes.




So, how do we overcome the investor behavior penalty? Here are some tips:

  • Develop an Investment Plan: Define your goals, risk tolerance, and investment timeline. Stick to this plan even when emotions run high.

  • Embrace Long-Term Investing: The market fluctuates, but history shows it trends upwards over time. Focus on building wealth gradually through consistent investing.

  • Diversify, Diversify, Diversify: Spread your investments across various asset classes like stocks, bonds, and real estate. This helps mitigate risk and smooth out market bumps.

  • Don't Time the Market: Trying to predict short-term market movements is a fool's errand. Focus on picking good investments and holding them for the long haul.

  • Seek Professional Help: A financial advisor can help you create a personalized investment plan, manage your emotions, and keep you on track.

Remember, investing is a marathon, not a sprint. By understanding the investor behavior penalty and employing a disciplined approach, you can overcome your emotional biases and become a more successful investor.

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Disclaimer: This blog is for informational purposes only. Always conduct your research and consult a financial advisor before making any investment decisions.

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